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| The All-New Cruze launching at GM Chevrolet Showroom in Sumbangsih Bahagia, Beribi. |
The All-New Cruze launching at GHK Motors Sdn Bhd Showroom KB Branch, Kuala Belait. |
THE ALL-NEW CRUZE IS LAUNCHED
Friday, 6th November 2009. GHK Motors Sdn Bhd launches its latest Chevrolet model CRUZE at the Sumbangsih Bahagia Showroom in Beribi.
On hand to unveil this latest model from Chevrolet is Pehin Kapitan Lela Di Raja Dato Dato Paduka Awg Goh King Chin, Managing Director of GHK Motors Sdn Bhd and Pg Dato Shariffuddin, Chairman of GHK Motors Sdn Bhd
The Chevrolet Cruze features a dramatic re-interpretation of the traditional sedan featuring Chevrolet's new global design language that is becoming a signature on all new products carrying the gold bowtie.
Cruze's dramatic profile is matched by bold front styling, with large headlamp housings that wrap around the front corners and sweep up, arrow-like, into the fenders and sculpted hood. Other distinct design themes include a concave shoulder line, the two-tier grille and a "wheels-out/body-in" stance. Inside, Cruze features a 'twin cockpit' design motif, first introduced in the iconic Corvette sports car.
The Chevrolet's progressive design is also reflected in the quality of Cruze's interior. The use of grained surfaces, soft-touch materials and low gloss trim panels ensures a quality ambience that echoes the clean, harmonious design of the exterior.
Cruze will be available with 16-valve, 1.6-liter (107hp/80kW)-gasoline engine featuring variable valve timing (VVT) on both inlet and exhaust sides, giving more power as well as better fuel economy and lower emissions. Five-speed manual gearboxes and an all-new automatic transmission, this is the first six-speed application in the 1.6 cc segment which keeps the engine revolution as low as possible for highway cruising and improved fuel economy.
In conjunction will the launching of the All new Chevrolet Cruze, the company is also holding its Lucky Draw of their Hari Raya Special Treat from Chevrolet Promotion. During this promotion each purchase of any Chevrolet model was entitled to a “lucky draw” coupon, wherein they have a chance to win any of the 20 consolation prizes or the grand prize of a free “Trip to Macau” (2 winners) to watch the “Macau Grand Prix”.
The Macau Grand Prix is a motor-racing event held annually in November in the streets of Macau. It is known for being the only street circuit racing event in which both car and motorcycle races are held. Every year more than three hundred racing drivers and riders gather for the annual event.
One of the highlights of the race weekend is the Macau Formula Three Grand Prix, which features many national Formula 3 champions and drivers around the world. Due to the challenging nature of the circuit, which consists of fast straights (a Formula Three car can reach a top speed of 260 km/h (160 mph) at the end of this stretch[1]), tight corners and uncompromising crash barriers, the Macau Grand Prix is famously known as one of the most demanding circuits in the world. Many current or former Formula One drivers have participated in the event early in their careers and some of them have won the prestigious prize. Famous winners include Ayrton Senna, Michael Schumacher, David Coulthard, Ralf Schumacher, Takuma Sato and Riccardo Patrese.
Chevrolet won both races at Macau last year with Alain Menu and Robert Huff taking a win each in the final FIA WTCC races for the Lacetti (Optra) model. The manufacturer has been campaigning its new Cruze car this year, which has been especially competitive on street circuits, and all three works drivers have tasted victory in 2009.
“Our record on street circuits is really good so I’m definitely hoping to continue that in Macau,” said Huff. “We’ve had another good year on street tracks and the memory of winning at Macau last year is a great one for me – one I’d very much like to repeat this time.”
A total of 103 units of Chevrolet vehicles were sold during promotion period. The company also awarded 2 of its sales representatives who sold the most number of Chevrolet vehicles during the promotion and they will be joining the two lucky winners for the free trip to Macau to watch the Macau Grand Prix and support the Chevrolet team on 22 November 2009.
But all customers who purchase a Chevrolet can be considered winners because all Chevrolet vehicles now come with a 3 Year/100,000 km warranty and service package (inclusive free labour charges, lubricant oil and oil filter).
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| Winners of the Hari Raya Lucky Draw |
Visitors viewing the All-New Cruze in KB. |
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| Visitors viewing the All-New Cruze in Beribi. |
Mr Tony Chua briefing the members of press. |
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