GHK MOTORS SDN BHD WEBSITE

The founder, Pehin Kapitan Lela Diraja Dato Paduka Goh King Chin, envisioned supplying quality used cars to the growing car market in the Sultanate. Manned only by himself and a lone mechanic, they strove hard to satisfy their initial customers.

Their combined efforts started to bear fruit, and within the span of three years Goh Hock Kee Motor built itself a reputation as a reliable source of “Quality Used Cars”. Inspired by their initial success Pehin Dato Goh decided to expand his business venture to bring into the market not only reconditioned used cars, but brand new models as well.

It was early 1973 when DAIHATSU MOTOR CORPORATION of Japan gave the company the franchise to distribute and market the DAIHATSU brand cars and light trucks in the Sultanate. This paved the way for the expansion the Goh Hock Kee Motor was looking for.

For the next six years Goh Hock Kee Motor aggressively pursued to penetrate the Brunei car market. Back-up and service facilities were renovated and upgraded. Mechanics were sent to Japan to study the latest technologies in car repair and servicing. Additional personnel were hired, in order to cope with the growing business.

But Pehin Dato Goh always believed that there is room for improvement in his organization and he scouted around for further business opportunities and new franchises. Subsequently, in 1979, MITSUBISHI MOTORS CORPORATION of Japan handed GOH HOCK KEE the sole distributorship of MITSUBISHI line of cars and trucks. The MITSUBISHI saloon car model was well received by the Brunei market and together with the Pajero 4-wheel and light truck, market penetration was boosted from 5% to 20%.

Milestones in the Company’s History

• Year 1970 - founding of Goh Hock Kee Motor.

• Year 1973 - Daihatsu Motor Corporation of Japan gave the company the franchise to distribute and market the DAIHATSU brand cars and light trucks.

• Year 1979 - Mitsubishi Motors Corporation of Japan handed the company the sole distributorship.

• Year 1984 - the company was official incorporated as a private limited.

• Year 1991 - the company, moved to its existing showroom.

• Year 2000 - the company changed it’s name to GHK Motors Sdn Bhd